Bookivo vs Fresha
A clearer monthly fee, no marketplace commission, and a branded website included. Switch with free migration help.
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Why businesses look for a Fresha alternative
Costs and control matter when you’re fully booked.
- Unpredictable total costAdd-ons, plan changes, or transaction-related costs can make budgeting harder.
- Less control over your brandIf your platform feels like a marketplace, you’re not building your own brand as strongly.
- Switching feels riskyMoving clients and booking history can sound painful without hands-on help.
See how predictable your costs are
Example month: solo business, 80 bookings, 35% brand‑new customers via Fresha Marketplace, £50 average first appointment, 200 marketing emails, plus Insights + Google Rating Boost.
- Bookivo Solo subscription: £24/mo
- 80 bookings/month: included
- New customer fee: £0
- Reporting add-ons: Included (£0)
- Google review booster add-on: Included (£0)
- Email reminders: included (no per-email charges)
- Marketing emails: Bookivo doesn’t charge per email
- Total example: £24/mo
- Fresha Independent subscription: £14.95/mo (pricing page)
- 80 bookings/month; 35% are brand-new customers via Fresha marketplace
- Average first appointment value: £50
- New customer fee: 20% one-time commission (min £4) → 28 × £10 = £280
- Insights add-on: £7.95/mo (per bookable team member)
- Google Rating Boost add-on: £12.95/mo (per location)
- 200 marketing emails/month: first 50 free, then 150 × £0.02 → £3.00
- Total example: £14.95 + £280 + £7.95 + £12.95 + £3 = £318.85 (plus any other add-ons you choose)
This is an illustrative example using prices and fees shown on Fresha’s public pricing page; your usage may differ.
Bookivo vs Fresha (at a glance)
A high-level cost & fees checklist.
| Feature | Bookivo | Fresha |
|---|---|---|
| Free plan | No — 7-day free trial instead | Not listed on pricing page (7-day trial shown) |
| Free trial | Yes — 7 days | Yes — 7 days |
| Flat, transparent pricing | Yes — £24/mo or £39/mo | Per bookable team member + optional add-ons (pricing varies by region) |
| Per-booking fees | No per-booking fees | No booking fees per appointment (per pricing FAQ) |
| Marketplace / new-client fees | No marketplace new-client fees | 20% one-time commission for brand-new marketplace clients (min £4 per client) |
| Email reminders & notifications | Included — no per-email charges | Automated email notifications are free (per pricing page) |
| Marketing emails | No per-email charges from Bookivo (use your email provider for campaigns) | 50 free per month, then £0.02 per email (per pricing page) |
| Add-ons / hidden costs | Most teams can run on one simple monthly plan | Optional add-ons listed (e.g. loyalty, insights, data connector) |
Competitor features and pricing change over time. This page is a high-level comparison.
Switch in under an hour
We’ll guide you through exporting and handle the import.
Export from Fresha
Export your customers and booking history (where available). We’ll guide you.
We import everything
We help you bring data into Bookivo and validate it so you’re confident.
Start taking bookings
Your Bookivo website is ready — customers can book right away.
Importing from Fresha
Switching from Fresha? Export your data as CSV and email it to our migration team. If any export screens move, Fresha support can point you to the latest location.
Steps may change as Fresha updates their UI.
Why choose Bookivo
Own your brand, keep costs predictable, and run your calendar easily.
No commission
Keep 100% of your revenue from bookings.
Your brand first
A complete branded website, not a marketplace profile.
Fast setup
Get live quickly with a guided setup and templates.
Built for teams
Unlimited team members on the Growing plan.
Powerful forms
Consultations, intake, and booking questions are built in.
UK-friendly pricing
Transparent monthly pricing designed for UK businesses.
Simple, honest pricing
No hidden fees. No commission. No surprises.
Solo Business
Perfect for solo practitioners
- Complete booking website
- Unlimited bookings
- Automated email reminders
- Payment collection (Stripe)
- Client management
- Calendar management
Growing Teams
Unlimited team members — one flat price
- Everything in Solo
- Unlimited team members
- Team scheduling
- Team management
- Advanced reporting
- Priority support
7-day free trial. No credit card required.
Frequently Asked Questions
Everything you need to know about switching from Fresha.
Ready to switch from Fresha?
Start your free 7-day trial today — no credit card required.