Fresha alternative UK

Fresha alternative UK for beauty businesses

Bookivo is a UK booking platform for beauty salons, aesthetics clinics and independent therapists who want their own branded booking website, deposits and client records — without marketplace commission on bookings.

The problem

Why some UK businesses look beyond Fresha

Fresha is widely used. Some owners later want a simpler cost model, a booking experience that feels like their own brand, or less reliance on marketplace discovery.

Marketplace economics

If a platform also operates as a marketplace, new-client fees or listing dynamics can change the real cost of getting booked.

Brand ownership

Clients should book on a page that looks like your salon or clinic, not a directory profile you share with competing businesses.

Predictable monthly cost

Owners often want a flat subscription they can budget, plus card processing, rather than a mix of add-ons and acquisition fees.

Switching feels heavy

Moving clients and history is easier with a clear export and someone to help import it.

How Bookivo helps

What Bookivo is instead

Bookivo is not a marketplace. It is your booking website and back-office: diaries, deposits, forms, reminders and client records under your brand.

A branded booking website

Clients book on your site or booking link. You can also embed booking on a website you already have.

Deposits and Stripe payments

Take deposits or full payment online, including Apple Pay where Stripe supports it.

Forms and client records

Send consultation forms, keep notes and store before/after photos against the client file.

Migration help

Export CSV from your current system and email hello@bookivo.co.uk. We help with setup rather than leaving you to rebuild everything alone.

Included in Bookivo

Your booking website

  • Branded booking website
  • Custom domain support
  • Website builder
  • Booking widget for an existing site

Bookings and payments

  • Online bookings
  • Deposits via Stripe
  • Apple Pay and supported Stripe methods
  • No marketplace commission

Client and team operations

  • Consultation and consent forms
  • Before/after photos
  • Customer CRM
  • Team calendars and availability
  • Automated reminders

Who this Fresha alternative is for

Beauty salons

Treatment menus, staff calendars, deposits and a booking website that looks like your salon.

Aesthetics clinics

Consultation forms, deposits, practitioner diaries and a more professional booking journey.

Solo professionals

One booking link for Instagram, Google and WhatsApp, without marketplace commission.

Nail, lash and hair businesses

Add-ons, infills, stylist choice and repeat bookings on a mobile-friendly booking page.

Small teams

Shared calendars and availability without paying marketplace fees to keep the diary full.

Businesses switching software

Export what you can from your current system and email hello@bookivo.co.uk for migration help.

Bookivo compared with a marketplace-style booking platform

This is a positioning comparison, not a claim that Bookivo copies Fresha feature-for-feature. Always check Fresha’s current plans if you are still using it.

What mattersBookivoTypical marketplace platform
How clients find youYour website, Google, Instagram and booking linkOften a mix of your profile and marketplace discovery
Commission on bookingsNo marketplace commissionMarketplace or new-client fees may apply depending on use
Booking websiteBranded website includedVaries by plan; may be a profile rather than a full site
Pricing modelPublished from £24/month Solo or £39/month teamsCheck the provider’s current UK pricing page
Trial7-day free trial, no card requiredVaries

Competitor details vary by plan and region. Check the provider’s current website before switching. Bookivo does not claim to match every feature of every platform.

See what Bookivo could look like for your beauty business

Send us your business name and Instagram or website. We will create a branded preview so you can see your booking site before you commit.

Frequently asked questions

See what Bookivo could look like for your business

Request a free branded preview, or start a 7-day trial if you are ready to set Bookivo up yourself.