How to reduce salon no-shows
Every salon loses hours to empty chairs. Some of that is life. A lot of it is a booking process that never quite confirmed the appointment. If the only record is a message thread, you should not be surprised when it evaporates.
Stop taking maybe-bookings
“Are you free Saturday?” is not a booking. A booking is a chosen service, a chosen time that is actually free, and a confirmation the client can find later. Move that onto a booking page even if you still chat on Instagram for advice.
Remind automatically
Manual “see you tomorrow” messages stop the week you are busy. Automated reminders from the diary are dull in the best way. Bookivo sends reminders from the appointment so the details stay correct.
Use deposits where the gap cannot be filled
Deposits are for long or peak appointments, new clients, and mobile calls. They are not a substitute for being pleasant. Combined with a written cancellation policy on your own website, they change behaviour more than a stern story post.
Make rebooking easy for people who did show up
Regulars who rebook before they leave, or from a link afterwards, fill the diary with people who already know your rules. CRM and a booking website help; a marketplace that encourages shopping around does not.
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